Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business‐to‐business context

The Influence of Environmental Friendliness on Green Trust: The Mediation Effects of Green Satisfaction and Green Perceived Quality

As global green trends became more prevalent, green marketing also developed into an important issue. Although prior literature explored the main factors affecting green trust, it was inconclusive as to how environmental friendliness could affect the green trust in green marketing. This study aims to focus on the positive influence of environmental friendliness on green trust, and explore the m...

“ Exploration of Green Shift : Shift from Trendy Marketing to Environmental Friendly Green Marketing ”

Today environmental protection is one of the biggest and most discussed agenda worldwide. All around the world, the people are talking about the environment and green marketing. Green marketing has become the important ingredient of the marketing process of the most of the companies. Figuratively the number of environmental advertisement has suddenly increased now-a-days. Environmental deterior...

An Introduction To Green Marketing

Seeking the "Green" in "Green IS": A Spirit, Practice and Impact Perspective

In the research on the intersection of information systems (IS) and eco-sustainability, various terms such as Green IT, Green ICT, Green IT/IS, Green IS and Sustainable IS are used. These conundrums of terms can lead to ambiguity and confusion in the theory and practice of Green IS. What constitutes the “Greenness” in a Green IS and its loci are largely elusive. This paper proposes that Green I...

Is Green Marketing really a Miraculous Gizmo in the Hands of Green Marketing Personnel- Myths & Facts

Today‟s world is often considered as always on the wheel world which depicts a peculiarity that it is very dynamic, each second plays a pivotal role in changing the business scenario, consumers are now effectively aware of their rights and duties towards the society which in turn points towards the business, telling them the fact that now he is no more a dumb customer only. He is equally concer...